How does a niche-y brand stand out in an oversaturated market? How do we address the glaring issues around sustainability and inclusivity in the fashion industry – without becoming unfashionable?
Berlin-based sustainable clothing brand LIA came to us looking for assistance in finding their voice and look. With LIA’s capsule wardrobe being specifically tailored to the needs of tall women, it was important to bridge the gap between sustainable production and inclusive sizing.
By crafting a cohesive experience – from tone of voice and visual identity to custom illustrations and printed materials – we were able to create consistency and authenticity throughout the brand’s many touchpoints.